Earnings season is winding down, with most companies already having reported their quarterly results. But there are still some companies left to report, and Krispy Kreme (NYSE:KKD) is about to release its quarterly earnings. The key to making smart investment decisions with stocks releasing their quarterly reports is to anticipate how they'll do before they announce results, leaving you fully prepared to respond quickly to whatever inevitable surprises arise. That way, you'll be less likely to make an uninformed knee-jerk reaction to news that turns out to be exactly the wrong move.

Krispy Kreme is one of many fad stocks that seemingly faded into permanent obscurity after a big bull run in the mid-2000s. But lately, the doughnut seller has bounced back sharply. Let's take an early look at what's been happening with Krispy Kreme over the past quarter and what we're likely to see in its quarterly report on Thursday.

Stats on Krispy Kreme

Analyst EPS Estimate


Change From Year-Ago EPS


Revenue Estimate

$115.9 million

Change From Year-Ago Revenue


Earnings Beats in Past 4 Quarters


Source: Yahoo! Finance.

Will Krispy Kreme stay hot this quarter?
Analysts have gotten somewhat more optimistic about Krispy Kreme in recent months, pushing up their consensus earnings estimates on the company by a penny per share for the just-ended quarter and by $0.03 per share for fiscal 2014. But the stock has absolutely exploded higher, rising by more than 60% just since early December.

Once known solely for its donuts, Krispy Kreme has moved beyond its former concentration. By introducing healthier items such as yogurt, the company has tried to broaden its appeal and pull in customers looking for more than just a sugar high. That's been an essential and smart strategy, with competition from rival Dunkin' Brands (NASDAQ:DNKN) becoming fierce as Dunkin' has sought to expand its presence in the doughnut-and-coffee space.

One factor that has helped Krispy Kreme is the trend toward consolidation in the coffee and sweets industry. Starbucks (NASDAQ:SBUX) recently bought Teavana and Tully's, while private-equity firms have taken out their share of coffee purveyors as well. Krispy Kreme may not be known for coffee, but its Signature coffee line has helped build coffee loyalty with its customer base, and so the company may look good to a potential acquirer. Yet Krispy Kreme took steps in January to dissuade acquirers by adopting a poison pill, effectively preventing a buyer from taking advantage of its carried-forward net operating losses, which are one of its most valuable assets.

In its quarterly report, watch for Krispy Kreme to discuss its recent expansion move in Taiwan. If the company can boost its international growth, then the stock could enjoy another leg up and regain more of its past glory from its boom years.

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