Why You Should Ignore Same-Store Sales

Retailers report same-store sales differently. For an apples-to-apples comparison, try this metric instead.

Buck Hartzell
Buck Hartzell
Mar 13, 2013 at 6:08PM
Consumer Goods

It's easy for an investor to compare same-store-sales numbers, but it's even easier for retailers to manipulate those numbers. For a true apples-to-apples comparison, try this metric instead. The Fool's Buck Hartzell explains in the following video.