It's easy for an investor to compare same-store-sales numbers, but it's even easier for retailers to manipulate those numbers. For a true apples-to-apples comparison, try this metric instead. The Fool's Buck Hartzell explains in the following video.
Retailers report same-store sales differently. For an apples-to-apples comparison, try this metric instead.
About the Author
Buck Hartzell is a Senior Investment Analyst and Lead Advisor at The Motley Fool and has been with the company since 1998.
At The Motley Fool, Buck serves as an advisor for Fintech Fortunes and senior analyst for TMF Canada.
Prior to that, he created and ran The Motley Fool’s Analyst Development Program. Buck holds a B.A. in Sociology from McDaniel College and an MBA from Wake Forest University.
He also penned a chapter in Lawrence Cunningham’s book The Warren Buffett Shareholder.