Nook Media, a subsidiary of Barnes & Noble (NYSE:BKS), is partnering with mobile payment provider Fortumo to bring in-app purchases to its Nook tablet line.
Barnes & Noble said today that it will roll out the feature for customers in the coming weeks and months across its line of Nook tablets.
Furtumo's in-app payments will allow developers to create one-click payment systems within the apps. Nook users will be able to enter their credit card information once and buy extra levels for games, coins, or other premium content with a one-click purchase feature.
Furtumo will give Nook app developers access to resources on how to integrate purchases into their apps, as well as a dashboard management tool, real-time data for app revenues, and customer purchase analytics, the company said. For Barnes & Noble, in-app purchases are another step in competing with Android and iPad tablets in the ever-important mobile app space.