Taco Bell has been struggling against Chipotle (NYSE:CMG) for years in the Mexican fast-food market. But it's found a secret weapon, turning its tacos into giant Doritos chips. Doritos loves the exposure, and will launch a Locos Tacos chip early next month. Is this a fad, or a sustainable advantage that can save Taco Bell? Travis Hoium explores the latest moves by Taco Bell.
Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool recommends Burger King Worldwide, Chipotle Mexican Grill, and McDonald's. The Motley Fool owns shares of Chipotle Mexican Grill and McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.