Taco Bell has been struggling against Chipotle (CMG -1.26%) for years in the Mexican fast-food market. But it's found a secret weapon, turning its tacos into giant Doritos chips. Doritos loves the exposure, and will launch a Locos Tacos chip early next month. Is this a fad, or a sustainable advantage that can save Taco Bell? Travis Hoium explores the latest moves by Taco Bell.
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Is Doritos Turning Taco Bell Around?
Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool recommends Burger King Worldwide, Chipotle Mexican Grill, and McDonald's. The Motley Fool owns shares of Chipotle Mexican Grill and McDonald's. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Stocks Mentioned
McDonald's
MCD
$301.56
(-0.53%)
$-1.60
Chipotle Mexican Grill
CMG
$50.25
(-1.26%)
$0.64
Yum! Brands
YUM
$143.88
(-0.06%)
$0.09
Restaurant Brands International Inc.
BKW.DL
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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