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Apple Changes Its Web Campaign Approach. Are TV Ads Next?

By Daniel Sparks - Apr 3, 2013 at 9:00PM

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Read Apple's lips: The company's sending a bold brand message with a new wave of marketing.

As part of its newest web ad campaign, Apple (AAPL 0.17%) has been taking to various outlets (email, Twitter, and news interviews) to issue a barrage of messages that highlight the user-experience accolades the company has earned for its products.

This marketing approach leaves behind the emphasis on product features and takes a turn toward cementing the image of the brand as a customer favorite. In the video below, Fool contributor Daniel Sparks suggests to that we might perhaps see an overhauled TV ad campaign in the future as well.

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