Microsoft (NASDAQ:MSFT) is preparing to launch Bing Ads in Australia and New Zealand, the company announced last night on its Bing Ads blog.
Microsoft will partner with Australian digital media company Mi9 to bring search ads to the two countries. Bing will offer search ads to Mi9's existing end-to-end advertising offerings.
The company said Bing Ads have already launched in more than 20 markets around the globe and the latest expansion will bring the service to the 5.5 million monthly Bing users in Australia. The post said that online users searching for goods and services on Bing typically spend 136% more than average searchers.
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