Although Netflix (NFLX 0.02%) had enormous subscribership growth in 2011, its costs also exploded that year, leading to the company's least profitable year yet in 2012. How should investors read this to know where the company is headed in 2013? In the video below, Fool consumer goods analyst Blake Bos gives investors the most important ratios to follow to know whether some of Netflix's most recent headline-making endeavors are truly paying off for shareholders.
A Startling Look at Netflix and Where It's Heading
By Blake Bos – Apr 8, 2013 at 8:00PM
NASDAQ: NFLX
Netflix

Market Cap
$467B
Today's Change
(-0.02%) $0.24
Current Price
$1102.26
Price as of October 29, 2025 at 11:40 AM ET
Here's where you should really be looking to understand Netflix's business model and where the company is headed.
About the Author
A home grown Kansan and largely self taught investor. I wouldn't classify myself by any particular investing style, just opportunistic. My dream investment would have a greater than 10% free cash flow return on enterprise value and be growing at above industry average rates. Some of my favorite industries to watch right now are: alternative energy, manufacturing, agriculture, infrastructure, and media content production companies. Follow me on any of the social media websites below for the most important 3D printing industry developments and other great stories.