It's official: Google's (NASDAQ:GOOGL) going to roll out its high-speed Internet and television service in Austin, Texas. After days of swirling rumors, the search giant confirmed Austin as its second expansion market on Tuesday.

Google Fiber is already giving residents of Kansas City (both Kansas and Missouri) Internet access at speeds that are 100 times faster than traditional broadband for just $70 a month. Gigabit Internet paired up with a high-def TV for just $120 is a steal -- and that's the point.

Google doesn't want to compete against Comcast (NASDAQ:CMCSA) and smaller cable and satellite television providers. Big G just wants to keep them honest. In this video, Rick Munarriz details why Google is doing the right thing by taking on Comcast and other service providers, even if a model that's high in initial capital outlays and low in subsequent profit margins is foreign to Google's flagship other online pursuits. 

Google needs to keep the Internet fast and affordable, and Rick says it may as well lead by example.