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Why This Underdog Can Beat Up Nike

By Joe Tenebruso and Rick Engdahl - Apr 11, 2013 at 6:28PM

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Joe Tenebruso's "Tier 1 Portfolio" has been beating the market handily since its inception. In this series of interviews, Joe talks about what makes a Tier 1 company and which stocks make the cut.

At Tier 1 Investments, I seek out and invest in elite businesses. These include companies with the most valuable brands, best management, superior products and services, and strongest competitive advantages.

Nike (NKE -5.63%) is a legend for creating a brand, a product, and a lifestyle. Any company in its space can be envious of Nike's empire. But that hasn't stopped this upstart from gaining market share and setting its sites on ruling athletic apparel for the next generation. I, for one, like it better as an investment.


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Stocks Mentioned

Under Armour, Inc. Stock Quote
Under Armour, Inc.
UAA
$10.53 (-7.63%) $0.87
NIKE, Inc. Stock Quote
NIKE, Inc.
NKE
$109.37 (-5.63%) $-6.53

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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