At Tier 1 Investments, I seek out and invest in elite businesses. These include companies with the most valuable brands, best management, superior products and services, and strongest competitive advantages.

Nike (NYSE:NKE) is a legend for creating a brand, a product, and a lifestyle. Any company in its space can be envious of Nike's empire. But that hasn't stopped this upstart from gaining market share and setting its sites on ruling athletic apparel for the next generation. I, for one, like it better as an investment.

Joe Tenebruso's Tier 1 Portfolio holds shares of Under Armour. Richard Engdahl owns shares of Under Armour. The Motley Fool recommends Nike and Under Armour. The Motley Fool owns shares of Nike and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.