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Do Not Underestimate Amazon's Advertising Potential

By Steve Heller - Apr 15, 2013 at 6:30PM

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Amazon is uniquely positioned to create an advertising network that could give Google a serious run for its money.

Amazon (AMZN 2.57%) is sitting on an advertising gold mine of data, because it's the sixth-largest website on the planet, which gives it invaluable insight into consumer shopping behavior. Amazon could one day become an advertising powerhouse because it has the transactional data that Google (GOOGL -0.16%) lacks. With this data, Amazon has already begun to personalize the advertising experience, helping boost prices by 20% to 30%. In this video, Motley Fool contributor Steve Heller discusses what puts Amazon in a unique position to become an advertising kingpin and what investors should be watching for.

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Stocks Mentioned

Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$2,116.10 (-0.16%) $-3.30
Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$2,135.50 (2.57%) $53.50

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