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Amazon.com Launches New Store for Adults Over 50

By Chris Neiger - Apr 15, 2013 at 2:06PM

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New store targets those over 50 with a wide range of products.

Amazon.com (AMZN 1.64%) today launched a new online Active and Healthy Living Store aimed at adults over 50 years of age and providing products from categories including nutrition, wellness, exercise and fitness, medical, personal care, beauty, travel and leisure, and entertainment.

In addition to shipping through Amazon Prime and Super Saving Shipping, the store offers thousands of products -- such as vitamins and incontinence products -- that can automatically be delivered to customers on a regular basis, and at a discount, through Amazon's Subscribe & Save program. Similar to Amazon.com, the new store will have detailed product information, images, customer reviewers, a best-sellers list, and recommendations. The store will also include a Resource Center with tips on beauty, healthy eating, caregiving, and other topics.

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