In this video, Matt Koppenheffer describes what he sees as Goldman Sachs' biggest risk, namely the loss of brand value or reputation. Having a strong brand serves Goldman well. It brings in new business, it retains old customers, it attracts top talent. If Goldman was to lose its current reputation as being a high-quality, best-in-business investment bank, then revenue loss would almost surely follow.
The Biggest Risk at Goldman Sachs
By Matt Koppenheffer – Apr 17, 2013 at 5:00PM
NYSE: GS
Goldman Sachs Group
Market Cap
$239B
Today's Change
(-0.08%) $0.60
Current Price
$789.56
Price as of October 31, 2025 at 3:58 PM ET
If you're a Goldman Sachs investor, this is a risk to your position that you need to be aware of.
About the Author
Matt is the head of the Coverage Team for The Motely Fool's premium products. Previously, he's been . Matt is a heavy user of AI tools and is working on harnessing them to help Fool members. Previously, Matt was GM of Motley Fool Ascent, led The Motley Fool Deutschland, has been an investor on various Fool services, and co-hosted the podcast "Where the Money Is". He also co-authored the book The Astonishing Collapse of MF Global. Matt started his career in San Francisco as a technology-focused investment banker and also worked at a $15 billion private equity company. When he's thinking about how to make Fools smarter, happier, and richer, you can usually find Matt running trails or making a mess in the kitchen. He's a graduate of the University of Pennsylvania, but is a lifelong fan of Penn State football.