In this video, Matt Koppenheffer describes what he sees as Goldman Sachs' biggest risk, namely the loss of brand value or reputation. Having a strong brand serves Goldman well. It brings in new business, it retains old customers, it attracts top talent. If Goldman was to lose its current reputation as being a high-quality, best-in-business investment bank, then revenue loss would almost surely follow.
The Biggest Risk at Goldman Sachs
By Matt Koppenheffer – Apr 17, 2013 at 5:00PM
NYSE: GS
Goldman Sachs Group
Market Cap
$248B
Today's Change
(1.23%) $10.03
Current Price
$826.04
Price as of November 28, 2025 at 1:00 PM ET
If you're a Goldman Sachs investor, this is a risk to your position that you need to be aware of.
About the Author
Matt Koppenheffer is the former Head of the Coverage Team at The Motley Fool. He was a full-time Motley Fool employee from 2012-2025 and is a former advisor and analyst for multiple Motley Fool services. Matt's articles and analysis have been published around the world and his views have been cited in worldwide publications from the Financial Times and The New York Times to the Toronto Star and Germany's Focus Money. He has appeared to offer analysis on a variety of outlets including CNBC and NPR. Matt is the co-author of The Astonishing Collapse of MF Global as well as the creator and former co-host of The Motley Fool's Industry Focus podcast.