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The Biggest Risk at Goldman Sachs

By Matt Koppenheffer - Apr 17, 2013 at 5:00PM

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If you're a Goldman Sachs investor, this is a risk to your position that you need to be aware of.

In this video, Matt Koppenheffer describes what he sees as Goldman Sachs' biggest risk, namely the loss of brand value or reputation. Having a strong brand serves Goldman well. It brings in new business, it retains old customers, it attracts top talent. If Goldman was to lose its current reputation as being a high-quality, best-in-business investment bank, then revenue loss would almost surely follow. 

 

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Stocks Mentioned

The Goldman Sachs Group, Inc. Stock Quote
The Goldman Sachs Group, Inc.
GS
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