In this video, Matt Koppenheffer describes what he sees as Goldman Sachs' biggest risk, namely the loss of brand value or reputation. Having a strong brand serves Goldman well. It brings in new business, it retains old customers, it attracts top talent. If Goldman was to lose its current reputation as being a high-quality, best-in-business investment bank, then revenue loss would almost surely follow.
The Biggest Risk at Goldman Sachs
By Matt Koppenheffer
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Apr 17, 2013 at 5:00PM
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NYSE: GS
The Goldman Sachs Group, Inc.

Market Cap
$103B
Today's Change
(-1.99%) -$6.24
Current Price
$306.73
Price as of May 18, 2022, 8:00 p.m. ET
If you're a Goldman Sachs investor, this is a risk to your position that you need to be aware of.
Stocks Mentioned

The Goldman Sachs Group, Inc.
GS
$306.73
(-1.99%)
$-6.24
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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