Please ensure Javascript is enabled for purposes of website accessibility

Don't Unveil a TV Without This Feature, Apple

By Tim Beyers - Apr 21, 2013 at 10:47PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Siri may have had a rough start but there’s a future for the voice interface.

So many have weighed in on Siri's flaws that it must be difficult to take Apple's (AAPL 4.08%) voice assistant seriously. But she isn't useless. To the contrary: I think Siri should be the default interface of the next version of Apple TV.

Frankly, it's the least Apple can do. Microsoft (MSFT 2.76%) has spent years transforming the Xbox into a wonderfully functioning media console as well as a gaming platform. The 360 already includes Kinect voice commands for activating common features:

Sources: Microsoft and YouTube.

Now, there's talk that the next Xbox will include more natural language commands. Say you're playing the latest Halo but want to try something new. The next Xbox should allow you to ask "What are my friends playing?" to bring up a list. Text-to-speech is also planned, The Verge reports.

Both features are interesting. But of the two, I think Apple's best option is to transform Siri into a personal TV assistant. Remotes have too many steps. Giving customers the ability to go directly to a show or a menu with one command could be a huge game-changer.

Nuance Communications (NUAN), long rumored to be a Siri partner, is already working on this sort of advanced interface as a sort of personal assistant that travels from your computer to your phone and car. Why not add TV?

Whatever the plan, Apple needs to upgrade soon. Microsoft is improving Xbox TV while Google (GOOGL 4.20%) adds its own subscribers via an expanded fiber network. The industry is moving fast; Apple needs to move faster.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$149.64 (4.08%) $5.86
Nuance Communications, Inc. Stock Quote
Nuance Communications, Inc.
NUAN
Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$273.24 (2.76%) $7.34
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$2,246.33 (4.20%) $90.48

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
356%
 
S&P 500 Returns
124%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.