It's been a busy couple weeks for Detroit automakers Ford (NYSE:F) and General Motors (NYSE:GM). Both beat estimates across the board on their first-quarter-earnings reports and gave investors hope that the losses in Europe could be subsiding. Both companies also reported sales figures for the month of April, and buried in the numbers is some great news. Let's take a look at some details between sales and market share and see which automaker is gaining ground.
Sales and market share
Let's start by using total sales year to date and compare it to last year's. Out of the 20 top vehicles only eight had declines in sales from the previous year, while the rest had significant gains. Out of those eight models with sales declines, only two were domestic. Out of the 12 models with sales gains, eight were domestic. Here's a glimpse at the biggest movers by percentage.
Ford's newer models have been a hit with critics and consumers alike and it's starting to show with a nice surge in sales. The percentage change is nice to view, but it's important to keep it in perspective with overall sales numbers. Toyota (NYSE:TM) Camry declined compared to last year but still out sells any model in its segment – and is third overall. Here's a look at the 10 top vehicles in total year-to-date sales.
Ford had the best jump in market share but still trails GM. Overall, Detroit's Big Three each made improvements on market share versus last year, while Toyota and Honda had slight declines. In fact, the Big Three are practically the only automakers to have any market share gains, as Nissan, Mazda, and Kia all posted losses while Hyundai remained flat.
These graphs point toward Ford doing extremely well, which is a great because Ford derives most of its profits from North America. It's far behind rivals in creating profits in emerging markets, but it's gaining ground. Ford's popular Fusion and Escape are making debuts in Europe and China shortly and it hopes to export similar strategy and success from the U.S. abroad. We're starting to see – for the first time in a while – market share in the U.S. swing back toward Detroit's big automakers. That's a huge deal; it's great news for investors who jumped on board in time to watch Ford and GM rebound.