Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.
Enjoy your ride. Would you like a proprietary beverage with that?
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
Alert: Top Cash Back Card Now Offers 0% Intro APR Until Nearly 2027
Enjoy 0% intro APR on purchases and balance transfers for 15 months—plus up to 5% cash back in popular categories.
Motley Fool Returns
Market-beating stocks from our flagship service.
Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 2025-08-28 23:30:29.485449.
Discounted offers are only available to new members. Stock Advisor list price is $199 per year.
Calculated by Time-Weighted Return since 2002. Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns.
When SeaWorld Entertainment (SEAS 0.01%) opens its new penguin-themed Antartica attraction in Orlando on Friday, it won't leave park guests thirsty.
The theme park operator is teaming up with Coca-Cola (KO 0.01%) in introducing Vanilla South Pole Chill -- a vanilla-infused carbonated beverage -- that will only be available at the Freestyle self-serve fountains inside SeaWorld Orlando.
We've got a trend, folks. Every time a major theme park attraction is added in Orlando, it seems to be accompanied by an exclusive beverage.
Regional amusement park operators haven't been as ambitious, but isn't it just a matter of time? Building unique attractions have always created unique merchandising opportunities, but now there's a way to derive incremental revenue through signature beverages.
We live in the golden age where everyone's a mixologist. Why not spin the flavor wheel to create something distinctive, especially if you can get a beverage giant to play along?
Butterbeer has developed cult-like devotion, and the other beverages may stick in time. The exclusivity may not result in increased attendance. Would someone really pay $80 to visit a theme park just for a beverage that they can only get there? No. However, it definitely adds to the mystique of the experience, and that can only be a good thing.
Photo: Rick Munarriz. LeFou's Brew at Walt Disney World.