So far in 2013, Mercedes-Benz has been America's luxury-car leader – but defending sales champ BMW (NASDAQOTH:BAMXF) isn't taking that lying down. BMW has started offering some great deals, hoping to steal those sales back – and it might just be working.

How will this battle play out, and what does it mean for shareholders – and car shoppers? In this video, contributor John Rosevear looks at the latest numbers – and some of the latest deals – from both contenders, and offers his take on the battle for luxury car supremacy.

Fool contributor John Rosevear has no position in any stocks mentioned. Follow him on Twitter at @jrosevear. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.