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Will Cheap Leases Help BMW Beat Mercedes?

So far in 2013, Mercedes-Benz is the luxury-car sales leader -- but BMW is doubling down to win more buyers. Here's the latest on the war for the American luxury-car market.

By John Rosevear – Jul 9, 2013 at 6:01PM EST

So far in 2013, Mercedes-Benz has been America's luxury-car leader – but defending sales champ BMW (BAMXF +9.16%) isn't taking that lying down. BMW has started offering some great deals, hoping to steal those sales back – and it might just be working.

How will this battle play out, and what does it mean for shareholders – and car shoppers? In this video, Fool.com contributor John Rosevear looks at the latest numbers – and some of the latest deals – from both contenders, and offers his take on the battle for luxury car supremacy.

Read Next

About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Stocks Mentioned

Mercedes-Benz Group Ag Stock Quote
Mercedes-Benz Group Ag
OTC: MBGAF
$58.81
(+4.30%)+$2.43
Bayerische Motoren Werke Aktiengesellschaft Stock Quote
Bayerische Motoren Werke Aktiengesellschaft
OTC: BAMXF
$95.00
(+9.16%)+$7.97

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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