While Samsung has been the only company to successfully challenge Apple (NASDAQ:AAPL) in the smartphone arena, it has had far less success in tablets. The iPad still owns the market, but Samsung is taking a shot squarely at Cupertino with a new hybrid that holds great promise. Capable of running multiple operating systems -- meaning it can offer Microsoft's (NASDAQ:MSFT) productivity with Google's (NASDAQ:GOOGL) breadth of apps -- the ATIVQ has the potential to be a game changer.

In the video below, Fool.com contributor Doug Ehrman discusses the new device and how it takes a very different approach to the market that could allow it to stand out and perform for Samsung.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.