"iPhone" is a lousy name for Apple's (NASDAQ:AAPL) signature product. It's time to bring back the Apple Newton, Fool contributor Tim Beyers says in the following video.

Why? Nokia recently commissioned a study that found smartphone owners tend to check their devices 150 times per day. On average, we also make, receive, or avoid 22 calls and send or receive 22 text messages. The implication? Two-thirds of the time, we're using the device for some form of computing.

Thus, Tim says, the iPhone isn't so much a phone as it is a personal digital assistant -- an advanced form of Palm's Pilot or the original Apple Newton. Bringing back the Newton brand name might inspire longtime Apple fans who loved the device while keeping with CEO Tim Cook's penchant for ditching dated monikers. (After a decade of Big Cats, the next Mac OS is to be dubbed "Mavericks.")

Would you rather own an iPhone or an Apple Newton? Do you care? Leave a comment to let us know how you use your smartphone and whether you'd buy, sell, or short Apple stock at current prices.