Shares of Apple (AAPL +0.07%) are up half a percent as its newest phones, the iPhone 5s and the iPhone 5c, go on sale worldwide today. Million Dollar Portfolio Advisor Ron Gross has heard that sales are pretty strong, especially for the gold iPhone 5s, which has already sold out in some stores. But the most important factor to the continued success of these phones is what's inside them -- the 64-bit chip, specifically. This will set the stage for Apple's new technology down the road, and will hopefully prove that the company still has the ability to innovate. But Ron isn't too worried about Apple proving itself; he sees a lot of upside ahead.
Everything You Need to Know About Apple’s Newest iPhones
By Mark Reeth and Ron Gross – Sep 20, 2013 at 5:40PM
NASDAQ: AAPL
Apple
Market Cap
$4.0T
Today's Change
(0.07%) $0.19
Current Price
$269.00
Price as of October 28, 2025 at 4:00 PM ET
Shares of Apple are up a bit today as it begins selling its newest iPhones; is this make or break time for the tech titan?
About the Author
Mark Reeth wasn't born incredibly handsome, like so many are--he had to work hard to get to where he is today. Thankfully, through much blood, sweat, and hair products, Mark Reeth is now one incredibly good-looking Consumer Goods Editor. But Mark Reeth wasn't born a Consumer Goods Editor--he started as a writer for Fool.com, became a Blog Editor, and now loves reading all the latest Consumer Goods news. If you want to read all the latest Consumer Goods news, follow him on Twitter @ChristmasReeth.