As the battle for healthier options continues, Burger King (BKW.DL) has launched new crinkle-cut french fries known as "Satisfries." Compared to McDonald's fries, they contain 30% fewer calories and 40% less fat, as shown in the table below. They also have less fat and fewer calories than Wendy's fries and its own traditional fries.
|
Company |
Calories |
Calories from Fat |
Total Fat (g) |
Saturated Fat (g) |
Total Carbs (g) |
|---|---|---|---|---|---|
|
McDonald's French Fries |
325 |
143 |
16 |
2 |
41 |
|
Wendy's Natural Cut Fries |
289 |
127 |
14 |
3 |
46 |
|
Burger King French Fries |
268 |
105 |
12 |
2 |
38 |
|
Burger King Satisfries |
217 |
76 |
9 |
1 |
32 |
Source: Company Nutrition Reports. All values per 100g serving.
It is worth noting that the portions of the fries very rather significantly from chain to chain. For example, a medium Satisfries at Burger King has a serving size of 157 grams whereas a medium at McDonald's is only 117 grams. Even despite the smaller size, the Satisfries have fewer calories (340 versus 380).
Burger King says the Satisfries have few calories because of a new batter that doesn't absorb as much oil. They're made in the same fryers and cooked for the same amount of time as regular fries. The crinkle-cut shape is in part so workers will be able to easily distinguish them from the regular fries when they're deep frying them together.
In addition, as a marketing effort, Burger King launched its Instagram today, posting pictures of the new fries, including their introduction on the Today Show. The announcement of the Satisfries came about a month after the introduction of the company's new fall product menu.
Burger King's stock is up 20% year-to-date and has remained relatively flat on the day of the announcement.
-- Material from The Associated Press was used in this report.
