No longer confined to an obscure subculture these days, gaming is serious business. Just how serious was underscored recently by the release of Take-Two's (NASDAQ:TTWO) Grand Theft Auto V. Reportedly the most expensive video game ever produced, the latest installment in the series smashed previous sales records. At the back end of the life cycle of the last range of consoles, this is no small feat. However, does that make the company a wise investment right now?
The word on the web is that the game's budget for development and marketing was around $266 million. This is the largest budget of any game ever produced, beating out the previous record set by "Knights of the Old Republic" at about $200 million. It's also more than the production budget of almost every Hollywood movie ever produced .
This massive investment seems to have paid off already. In its first day, the game sold $800 million worth of copies, which translates into between 13 million and 14 million units. In three days, the game has topped $1 billion. The highest-grossing movie ever was "Harry Potter VII" which made $483 million on its opening weekend. This makes the game the biggest entertainment launch in history.
For further comparison, Take-Two's closest rival Activision Blizzard (NASDAQ: ATVI), mainly known for its wildly popular "World of Warcraft" MMORPG, sold $500 million worth of copies of its blockbuster hit "Call of Duty: Black Ops II" when it hit the stores in November 2012 . It took the game roughly two weeks to hit the $1 billion mark. "Diablo III" initially set a sales record for PC games, selling 3.5 million units in its first 24 hours, and has now sold over 12 million copies .
EA's (NASDAQ:EA) top selling franchise, "Madden NFL 25", sold around one million units in its first week . A testament to the strength of the company's sports franchises, head of the sports division Andrew Wilson was recently named CEO of the company after the previous head resigned unexpectedly . "FIFA 13" sales broke 12 million copies in the third quarter, and "FIFA 14" sales are expected by some to triple those of Madden .
Clearly, the video game industry is nothing to sneeze at. Last year it was valued at around $67 billion, versus box office sales of $10.8 billion . The industry's huge growth is reflected in share prices, with EA, Take-Two and Activision all tacking on double digit share price increases in the past year.
Worth getting in?
These sales figures are all well and good, but the question for investors is whether now is a prudent time to get in on Take-Two or its competitors. One could argue that the recent rally in these stocks has left them trading at a bit of a premium, and looking at trailing twelve month P/E, this is certainly the case.
Take-Two is around 75 times trailing earnings, and EA is at around 70, both well over the software industry average. Activision is the exception here, with a TTM P/E of only 14.27. Forward P/E's are a very different story. Take-Two is at around 16.50, with EA at around 18 and Activision at 13.27. This clearly assumes some fairly hefty earnings growth in the coming fiscal year.
Looking at a little more closely at Take-Two, the company's gross margin is slightly behind those of the competition, while its price-to-sales of 1.31 is quite a bit lower. The return on equity is more or less flat at 3.27%. However, the price-earnings-growth ratio is very low at 0.55, which indicates quite a bit of value going forward. It's quite hard to call a clear winner here based on valuation, but coupled with its fantastic sales growth, Take-Two looks like a decent bet assuming the P/E estimates are accurate going forward.
The bottom line
The most expensive video game ever made, GTA V is also the best-selling video game ever made with over $1 billion in sales for its first three days on the market. A booming industry, video game makers have rallied substantially over the last twelve months, leaving them at premium trailing valuations. However, assuming earnings growth figures are accurate, Take-Two looks like it offers fairly good value, and it has proven able to provide strong growth.
Daniel James has no position in any stocks mentioned. The Motley Fool recommends Activision Blizzard and Take-Two Interactive . The Motley Fool owns shares of Activision Blizzard. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.