Is SodaStream a Fad?

By Rick Munarriz and Rex Moore – Oct 2, 2013 at 4:59PM

NASDAQ: SODA

SodaStream

Is consumer interest in SodaStream a fleeting thing?

Israeli-based SodaStream (SODA) has been popping higher as investors gravitate toward its growing popularity with consumers smitten by the prospects of making their own carbonated beverages. The rally comes despite Starbucks (SBUX 0.07%) filing a trademark for Fizzio, an industrial beverage-making system that also happens to make fizzy drinks.

In this video, longtime Fool contributor Rick Munarriz explains to Rex Moore why he believes that SodaStream's growth will continue and why the Fizzio is no immediate threat to SodaStream's business.

Rex Moore has no position in any stocks mentioned. Rick Munarriz owns shares of SodaStream. The Motley Fool recommends and owns shares of SodaStream and Starbucks. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.