The following video is from Tuesday's edition of Market Foolery, in which host Chris Hill and Motley Fool analysts Tim Hanson and Jim Gillies give their Foolish take on the biggest investing stories of the day.

Shares of Coach (TPR -0.91%) fell more than 7% this morning after the company announced earnings, making it the sixth straight quarter of high volatility following the earnings report. In this video, the guys discuss how Coach may have sacrificed some of its brand strength for the sake of a period of high growth and cash generation, and what the consequences might be for the company going forward.