Protein options are expanding beyond the traditional chicken, beef, and pork choices at Chipotle Mexican Grill (NYSE:CMG). The company has expanded its test run of a new Sofritas tofu filling to include major cities in the East Coast this week.
In the video below, Fool contributor Demitrios Kalogeropoulos argues that the move shouldn't send traffic levels jumping at Chipotle restaurants. This isn't like Yum! Brands' (NYSE:YUM) Doritos Locos breakout hit. However, the new ingredient does have some strong long-term potential for Chipotle, Demitrios says.
Fool contributor Demitrios Kalogeropoulos has no position in any stocks mentioned. The Motley Fool recommends Chipotle Mexican Grill. The Motley Fool owns shares of Chipotle Mexican Grill. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.