With unique business models, how do Discover (NYSE:DFS), Visa (NYSE:V), MasterCard (NYSE:MA), Portfolio Recovery Associates (NASDAQ:PRAA), eBay (NASDAQ:EBAY), and American Express stack up in the world of consumer finance stocks? In this segment from The Motley Fool's everything-financials show, Where the Money Is, banking analysts David Hanson and Matt Koppenheffer play a round of "Rank It!"

David Hanson owns shares of American Express. Matt Koppenheffer has no position in any stocks mentioned. The Motley Fool recommends American Express, eBay, MasterCard, Portfolio Recovery Associates, and Visa. The Motley Fool owns shares of eBay, MasterCard, and Visa. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.