In this segment from The Motley Fool's everything-financials show, Where the Money Is, banking analysts David Hanson and Matt Koppenheffer take a question from their mailbag about using metrics like price to book value, as opposed to the traditional P/E ratio, when valuing financial companies.
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Why Do Investors Use Price to Book Value?
Why do investors use price to book value instead of the P/E ratio?
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David has been with The Motley Fool since 2013. He is a graduate of the University of Miami. Follow David on Twitter for all things finance, marketing, and investing.
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