Goldman Sachs (NYSE:GS), Morgan Stanley (NYSE:MS), and JPMorgan Chase (NYSE:JPM) are some of the biggest market-makers in the world and make billions in revenue from these activities. However, could the implementation of the impending Volcker Rule crush profits? In this segment of The Motley Fool's financials-focused show, Where the Money Is, banking analysts Matt Koppenheffer and David Hanson tell viewers why they think the impact will be minimal.

David Hanson owns shares of Goldman Sachs and JPMorgan Chase. Matt Koppenheffer owns shares of Goldman Sachs, JPMorgan Chase, and Morgan Stanley. The Motley Fool recommends Goldman Sachs. The Motley Fool owns shares of JPMorgan Chase. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.