For many consumers, last week marked the beginning of the widely anticipated 2013 shopping season.

But while many retailers fell all over themselves to bring customers through the door with big discounts, the Fool's Steve Symington offers four companies that don't need to sacrifice margins to boost their top lines.

In the video below, Steve describes why he thinks both Under Armour (NYSE:UAA) and lululemon athletica (NASDAQ:LULU) will be able to maintain their torrid pace of growth in the athletic apparel space, and how Michael Kors (NYSE:CPRI) and Coach (NYSE:TPR) should each reward shareholders in different ways through the world of fashion apparel.

Fool contributor Steve Symington owns shares of Under Armour, Coach, and lululemon athletica. The Motley Fool recommends Coach, lululemon athletica, and Under Armour. The Motley Fool owns shares of Coach and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.