Although we don't believe in timing the market or panicking over daily movements, we do like to keep an eye on market changes -- just in case they're material to our investing thesis.

The major U.S. indexes are rallying this morning after an unexpectedly positive initial jobless claims report. The Labor Department this morning reported that 331,000 claims were filed last week, a 20,000-claim decline from the previous week and below the anticipated 337,000 count. Still, most market participants are waiting for the January employment rate report that is scheduled to be released tomorrow. As of 1 p.m. EST, the Dow Jones Industrial Average (^DJI -0.08%) is up 152 points, or 0.98%, the S&P 500 has risen 1.01%, and the Nasdaq is higher by 1.08%.

One big winner helping push the Dow higher is Walt Disney (DIS -0.06%), as shares were up 5%. The company posted quarterly earnings this morning that beat on both the top and bottom lines as revenue increased 9%. A major reason for the beat was the company's movie studio unit, which produced the major hit Frozen this past year. The film grossed more than $870 million worldwide and will soon spawn a play on Broadway. After a number of flops in the past few years investors were beginning to wonder if Disney's movie studio was a waste of money, but Frozen has certainly turned those skeptics into believers. Additionally, while the movie itself was a huge hit, Disney's ability to build off the brand to increase revenue in other areas of its business is what makes the company a true powerhouse.  

Another winner within the Dow today is Coca-Cola (KO 0.38%) ; shares are higher by more than 1.4% after it was announced that the soft drink king was taking a 10% stake in Green Mountain Coffee Roasters (GMCR.DL). The two also signed a 10-year deal in which Green Mountain's at-home device for making cold drinks will be able to produce Coke products. Green Mountain is still working on the system, which appears likely to be similar to SodaStream's (SODA) device for making carbonated beverages at home. Shares of Green Mountain are up more than 30% at this time. Surprisingly, SodaStream has also climbed higher by more than 11% today.  

Some analysts believe SodaStream will receive a boost when Green Mountain begins to advertise its device; since SodaStream was the first mover in the space it could have the advantage. The other cause for SodaStream's move higher is that a number of market participants believe PepsiCo might buy the company or enter into an agreement similar to the Coke-Green Mountain deal  

Both Coke and Pepsi have seen sales slow over the past few years as soda consumption in the U.S. has begun to weaken, so the move by Coke is a small bet on the future and perhaps a way to help boost sales without taking on much risk.

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