Please ensure Javascript is enabled for purposes of website accessibility

Green Mountain Soars After Partnering With Coca-Cola

By Alison Southwick and Jason Moser – Feb 6, 2014 at 8:15PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Shares of Green Mountain Coffee Roasters are up enormously today, on the news that it would be entering into a 10-year partnership with Coca-Cola. Does this spell disaster for the do-it-yourself soda machine maker SodaStream?

In this video from Thursday's edition of Investor Beat, host Alison Southwick and Motley Fool One analyst Jason Moser dig into the top business stories from today's market for Foolish investors.

Green Mountain Coffee Roasters (GMCR.DL) shares exploded skyward today, up nearly 30% on news that it has signed a 10-year partnership with Coca-Cola (KO -0.05%). What the ultimate fruit of this partnership will be is not yet known, but many are speculating that the product could allow consumers to make their own soda at home in a similar fashion to how Green Mountain's current Keurig machine and K-cups work with coffee. If true, this could be very bad news indeed for homemade soda machine maker SodaStream (SODA). In the lead story on today's Investor Beat, Jason discusses how Coca-Cola's investment in Green Mountain really validates this market, and tells investors which of the three players here is the one he'd like to own today.

Alison Southwick has no position in any stocks mentioned. Jason Moser has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Green Mountain Coffee Roasters, and SodaStream. The Motley Fool owns shares of Coca-Cola and SodaStream. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Stocks Mentioned

Coca-Cola Stock Quote
Coca-Cola
KO
$63.44 (-0.05%) $0.03
Keurig Green Mountain, Inc. Stock Quote
Keurig Green Mountain, Inc.
GMCR.DL
SodaStream Stock Quote
SodaStream
SODA

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.