Groupon (NASDAQ:GRPN) is trying to make it as easy as possible for the businesses that use its services to craft deals. The company said today it has launched Deal Builder, a do-it-yourself online solution located on the GrouponWorks.com URL. The site features a set of templates that can be used to create one of Groupon's signature discount offers.
The company said the new service is available for most types of local enterprises, although at the moment this does not include food and beverage purveryors. Groupon said the platform will be expanded later this year to service such businesses.
The news comes in advance of the company's Q4 2013 earnings announcement, scheduled for Feb. 20;on average, analysts are expecting $718 million in revenue and EPS of $0.02 for the quarter.