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What Is Tesla's Greatest Threat?

By Daniel Sparks and Blake Bos – Feb 11, 2014 at 9:11AM

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In this in-depth SWOT analysis, two investors take a look at Tesla's greatest threat.

For a disruptive, young company like Tesla Motors (TSLA -3.19%), it's especially important for investors to take a close look at not only strengths and opportunities, but also weaknesses and threats. That's why Fool contributor Daniel Sparks and industrials bureau chief Blake Bos took a close look at Tesla stock by using a SWOT analysis in the video below. In this particular segment of the video, Daniel and Blake look at Tesla's biggest threat: public perception.

Marketed as a zero-emission vehicle, the company's brand benefits from the perception that the Model S is green. As Daniel explains, any damage to this perception, or any significantly greener alternative, could pose a problem for the company. The reactions to three battery fires that resulted from high-speed collisions toward the end of 2013 illustrate just how important brand perception is to the automaker.

Check out the video below to learn more about Tesla's greatest threat.

Blake Bos has no position in any stocks mentioned. Daniel Sparks owns shares of Tesla Motors. The Motley Fool recommends Tesla Motors. The Motley Fool owns shares of Tesla Motors. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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