While Fools should generally take the opinion of Wall Street with a grain of salt, it's not a bad idea to take a closer look at particularly stock-shaking upgrades and downgrades -- just in case their reasoning behind the call makes sense.

What: Shares of Discover Financial Services (NYSE:DFS) climbed 1% this morning after Jefferies upgraded the credit card giant from hold to buy.

So what: Along with the upgrade, analyst Daniel Furtado raised his price target to $65 (from $57), representing about 16% worth of upside to yesterday's close. While contrarians might be turned off by Discover's price strength over the past year, Furtado thinks there's more room to run given his view of better-than-expected asset growth in 2014.

Now what: According to Jefferies, Discover's risk/reward trade-off remains rather attractive. "We are increasing our EPS estimates 14% in FY'15 from $5.26 to $6.00, 10% above consensus we believe the Street is not yet modeling in higher asset growth and net interest margins that should remain elevated," noted Furtado.

When you couple that positive outlook with Discover's industry-lagging P/E, it's tough to disagree with Jefferies' upgrade.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.