Although we don't believe in timing the market or panicking over daily movements, we do like to keep an eye on market changes -- just in case they're material to our investing thesis.

With very little economic news coming out today, the major indexes are split. As of 1 p.m. EST, the Dow Jones Industrial Average (^DJI -0.25%) is down 1.4 points, or 0.01%, the S&P 500 if up 0.18%, and the Nasdaq is higher by 0.68%. At this point it looks like the Nasdaq will easily continue its seven-day winning streak, but it's unclear if the Dow and S&P 500 can make it seven wins out of the last eight sessions.

If Coca-Cola (KO 0.47%) shareholders have anything to say about it, the Dow will end the day where it is, as Coke shares are down more than 4% to rank as the blue-chip index's biggest loser on the day. The move comes after the company announced earnings this morning before the opening bell. Revenue fell short of Wall Street's expectations of $11.31 billion for the fourth quarter, instead reaching $11.04 billion; earnings hit $0.46 per share, matching what analysts expected. The soda leader's sales continue to fall, which is hurting profit, and there doesn't appear to be any slowing to what is now several quarters of revenue decline. Some point to with Green Mountain Coffee Roasters (GMCR.DL) deal as the way to stop this trend, but others are concerned that it will not move the needle enough to make a difference. Time will tell.  

Another big loser today after reporting earnings is Waste Management (WM 0.49%), which is down more than 4.5%. The company reported fourth quarter revenue of $3.5 billion, while the Street wanted to see $3.58 billion. Earnings per share of $0.56 missed by $0.04 per share. What is likely really hurting the stock is that the guidance for full-year 2014 is lower than what Wall Street expected. Analysts had a consensus of $2.41 per share earnings, but management gave a range of $2.30 to $2.35 per share. Investors shouldn't panic, as the company still pays a very healthy and safe dividend yielding 3.3%. So collect that amount, and as long as shares are keeping up with the market (which they have been for the last 52 weeks) you are still ahead.

Looking for the next BIG thing, Look no further