On Tuesday's MarketFoolery, Mark Reeth, Motley Fool One analyst Jason Moser, and Million Dollar Portfolio analyst Michael Olsen look at why Pilgrim's Pride (PPC 0.34%) upped its bid to acquire Hillshire Brands (HSH +0.00%) to about $6.7 billion. Michael says the move is insane, yet understandable; he then rolls through the logic behind the bid, including increased shelf space and acquiring branded goods outside of the cutthroat chicken industry. Jason compares the bid to the housing market and desperate buyers, and says Hillshire investors should be pretty happy about Pilgrim's Pride's bid.
Market Foolery looks at Pilgrim's Pride's latest bid for Hillshire Farms and how the bid reflects some logic.
About the Author
Mark Reeth wasn't born incredibly handsome, like so many are--he had to work hard to get to where he is today. Thankfully, through much blood, sweat, and hair products, Mark Reeth is now one incredibly good-looking Consumer Goods Editor. But Mark Reeth wasn't born a Consumer Goods Editor--he started as a writer for Fool.com, became a Blog Editor, and now loves reading all the latest Consumer Goods news. If you want to read all the latest Consumer Goods news, follow him on Twitter @ChristmasReeth.