On Tuesday's MarketFoolery, Mark Reeth, Motley Fool One analyst Jason Moser, and Million Dollar Portfolio analyst Michael Olsen look at why Pilgrim's Pride (PPC 0.35%) upped its bid to acquire Hillshire Brands (HSH.DL) to about $6.7 billion. Michael says the move is insane, yet understandable; he then rolls through the logic behind the bid, including increased shelf space and acquiring branded goods outside of the cutthroat chicken industry. Jason compares the bid to the housing market and desperate buyers, and says Hillshire investors should be pretty happy about Pilgrim's Pride's bid.