Please ensure Javascript is enabled for purposes of website accessibility

Sony Announces PlayStation VR Pricing, Undercuts Facebook Oculus

By Evan Niu, CFA - Mar 16, 2016 at 11:20AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

PlayStation VR starts at $399 and ships in October.

Image source: Sony.

What happened?
Sony (SONY -0.89%) has announced pricing and availability of its upcoming PlayStation VR headset. The device will retail for $399 and launch in October of this year, slightly later than previously expected. The company said it wanted to take the extra time to make sure there was a variety of content as well as hardware availability. There should be over 50 games available at launch, and Sony says it has over 230 developers currently creating VR content.

Does it matter?
The $399 price tag notably undercuts Facebook's (META 5.10%) Oculus Rift, which starts at $599 and is preparing to ship as we speak. Oculus also requires a high-end gaming PC, which start at around $950. PlayStation VR will connect to a PlayStation 4, which costs $300. PlayStation 4 prices have fallen in the years since the console has launched.

Sony has quite a large installed base of PS4 consoles, having sold over 36 million units. It's unclear how many PC gamers currently have PCs with sufficient specs for Oculus.

While Sony is technically undercutting Facebook, the social network likely welcomes the competition since the VR market is just now preparing to enter the adoption phase, and more offerings raises consumer awareness and helps all players.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Sony Corporation Stock Quote
Sony Corporation
$80.95 (-0.89%) $0.73
Meta Platforms, Inc. Stock Quote
Meta Platforms, Inc.
$168.19 (5.10%) $8.16

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/06/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.