Please ensure Javascript is enabled for purposes of website accessibility

After Model 3, Tesla Motors Will Make an Even More Affordable Car

By Evan Niu, CFA - Apr 25, 2016 at 4:22PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The EV pioneer has plans for a fourth-generation car next.

Image source: Tesla.

Right now, all eyes are focused on Tesla's (TSLA 5.71%) Model 3, which has always been the end goal of Tesla's grand plan. Starting at $35,000 before incentives, Model 3 has always promised to be the electric automaker's mainstream EV that appeals to the mass market. For context, the average transaction price before incentives in March for a new vehicle in the U.S. was $33,666, according to Kelley Blue Book.

But there are still plenty of consumers that can't or won't pay that much for a new vehicle. Tesla has a plan for that market segment, too.

Fourth time's the charm
Tesla's product roadmap has always consisted of three vehicle platforms. The first was the Roadster, although those were built by hand so there wasn't an actual manufacturing platform. The second includes Model S and Model X, and Model 3 will be built on the third-generation platform. After Model 3 will come Model Y, also built on the same third-generation platform (even though Tesla doesn't really talk about Model Y much these days).

Image source: Tesla.

It turns out that the company is already planning its fourth-generation platform. Tesla CEO Elon Musk recently attended the Future Transport Solutions conference in Norway, and Musk sat down with Norway's minister of transport and communications for a brief discussion. This was also where Musk dropped other hints about a potential future Tesla mobility service. Here's how he referred to the fourth-generation platform:

I'm super excited about being able to produce a car that most people can afford. And there will be future cars that are even more affordable down the road. But with something like the Model 3, it's designed such that roughly half of people will be able to afford the car. Then, with fourth generation and smaller cars and whatnot, we'll ultimately be in the position where everyone will be able to afford the car.

Musk didn't elaborate any further in terms of specifications or pricing, but you can imagine Tesla potentially targeting a price point in the neighborhood of $20,000 next. That would be a strong offering and would dramatically accelerate EV adoption even more. Meanwhile, we already know that Musk wants to do an electric truck at some point.

Between Model 3, Model Y, an electric truck, and a fourth-generation EV, Tesla will have its hands full for quite some time.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Tesla, Inc. Stock Quote
Tesla, Inc.
TSLA
$769.59 (5.71%) $41.59

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
345%
 
S&P 500 Returns
119%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/16/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.