Paid search is still going strong. Yahoo!
That is good news for Yahoo!, and it's even better news for Google
Serving up relevant text ads on search engine result pages -- as well as a growing collection of proprietary and third-party content sites -- paid search has helped monetize the Web in recent years. So if you've seen fewer pop-up ads or graphical interstitials, you can thank paid search.
The strength in paid search is what led InterActiveCorp
Yahoo! is also waxing optimistic about its future. It is expecting to produce roughly $1.1 billion in operating income for the entire year.
Other worthy nuggets in the company's first-quarter report include a 61% spurt in free cash flow to $318 million and a booming international business that saw revenue more than doubling and operating profits nearly quadrupling.
The company has been duking it out with Google and Microsoft
So, yes, Yahoo! is doing just fine. Thanks for asking.
Some recent signs that things were going well in paid search:
- InterActiveCorp sees what Yahoo! sees in paid search.
- Yahoo! emerged victorious early in our Stock Madness 2005 contest but bowed out way too soon.
- Talk about the company's latest moves in our Yahoo! discussion board.
Longtime Fool contributor Rick Munarriz is a huge fan of paid search and wants to see what Yahoo! will come up with to battle against Google's brilliant AdSense product, but he does not own shares in any of the companies mentioned in this story. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.