It must be nice to have the Web's most-visited site. Current traffic king Yahoo!
Yahoo! Tech draws on many of the cool online technologies Yahoo! has developed internally or acquired from others. Users can post their ratings and reviews on a myriad of products. Have a question about a new gadget? Get more info with Yahoo! Answers. The site also offers seamless integration with Yahoo! Shopping, and of course, Yahoo! search.
MyTech may be the site's most impressive feature. When you're researching a product category, Yahoo! Tech will keep track of all the products you have reviewed. It'll keep you updated on products you already own or products you've told the site you're interested in.
Yahoo! has licensed a plethora of content for Yahoo! Tech. In addition to its own in-house content, contributors include ConsumerReports.org, Wiley Publishing's For Dummies brand, McGraw-Hill
Speaking of CNET, should it be scared? Perhaps, but CNET is focused mostly on sophisticated tech-heads. Though power users can get value from Yahoo! Tech, it's aimed more toward novices.
With Yahoo! earning most of its money from advertising, tech product companies are likely to get a lot of traction on the site. Yahoo! has already signed up advertisers such as Verizon
It's hard to gauge the overall impact of Yahoo! Tech on Yahoo!'s bottom line. Given its user base and big-time advertisers, it has a lot of promise, and if it does rise to the level of Yahoo! Finance, Yahoo! Tech could be a growth driver for the company. All of which should help Yahoo remain the most-visited site on the Web.
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Fool contributor Tom Taulli does not own shares mentioned in this article.
