After watching XM Satellite Radio
Well done, XM. I don't know if it will be enough to sway me from bailing on you, but you really hit this one out of the park.
First, let's get into what was so wrong with last year's holiday campaign. XM knew it had a monster to battle with Howard Stern getting ready to leave CBS
XM dropped the ball, and Sirius has gone on to land more net new subscribers for four consecutive quarters.
The new ads are different. They just flat-out work. For starters, they have an Apple
This isn't going to be enough to prevent Sirius from wiping the floor with XM in the seasonally spiked fourth quarter. Sirius is going to take its winning streak to five quarters armed with everything from the NFL, Stern's presence, and the new Stiletto 100 portable receiver with Wi-Fi functionality. However, XM deserves some praise here, as it serves up a marketing message that is cool, focused, and connected.
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Longtime Fool contributor Rick Munarriz has been a Sirius satellite subscriber since 2004 and an XM subscriber since this spring. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.