In a move that makes perfect sense -- and cents -- Google's
In other words, looking up a quote on regional amusement park operator Cedar Fair
It's a no-brainer move for Google. If any audience can sympathize with a company's pursuit of monetizing Web traffic it has to be the stock-savvy Google Finance crowd.
Google Finance rolled out the ads yesterday.
Is it a case of lousy timing? With the financial services sector getting slammed, potentially drying up the ad dollars of institutions that would normally jump at the chance to reach Google Finance users, it may appear that the dot-com behemoth is unfashionably late here.
Not so fast. TheStreet.com
In other words, this is a great time for Google Finance to take the tarp off. Even noninvestors are hungry for personal finance news these days, and Google Finance is there to handle the likely surge in traffic. If advertisers aren't desperate enough to outbid one another, Google can simply make it up in volume.
It all adds -- or ads -- up for Google.
Other Google Finance musings:
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Longtime Fool contributor Rick Munarriz is a huge fan of Google and it would be his home page if it weren't for Fool.com taking up that piece of real estate. He does not own shares in any of the stocks in this story, save for units of Cedar Fair. Rick is part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.