Why settle for ordinary quarterly reports?

I take a look at three companies that beat market expectations every week, since I believe that it's the biggest factor in a stock beating the market. Leaving Wall Street's pros with puzzled looks on their faces can be a good thing. It usually means that the companies have more in the tank than analysts figured. Capital appreciation typically follows.

Let's take a look at a few companies that humbled the prognosticators over the past few trading days.

We can start with Netflix (NASDAQ:NFLX). The DVD-rental specialist is growing its empire of high-tech couch potatoes. Net income in its latest quarter climbed 36% to $0.56 a share. Wall Street was braced for a showing of just $0.45 a share on the bottom line.

Amazon.com (NASDAQ:AMZN) also dazzled its shoppers. The leading online retailer saw holiday-quarter profits soar 71% to $0.85 a share, obliterating analyst guesstimates of $0.72 a share.

Real world retailers aren't doing nearly as well. Wall Street expects profits to grow by just 9% at Wal-Mart (NYSE:WMT) and 11% at Macy's (NYSE:M) for their holiday quarters.

Finally, we have Green Mountain Coffee Roasters (NASDAQ:GMCR) awakening shareholders with some hot coffee sales. The company behind the Keurig single-cup brewers posted a 163% surge in adjusted profits to $0.27 a share. Decaffeinated pros were banking on a mere $0.16 a share in profitability.

Starbucks (NASDAQ:SBUX) investors may have applauded the barista baron's 4% top-line spike two weeks ago, but they have to be envious of Green Mountain's 77% burst in net sales.

So, keep watching the companies that surpass expectations. Over time, it will be a rewarding experience for investors as the market rewards the overachievers. That's the kind of surprise we look for in the Rule Breakers newsletter service. Want in? Check out a 30-day trial subscription.

Either way, come back next Monday to learn about more stocks that blew the market away.

Wal-Mart is a Motley Fool Inside Value selection. Green Mountain Coffee Roasters is a Motley Fool Rule Breakers recommendation. Amazon.com, Netflix, and Starbucks are Motley Fool Stock Advisor picks. Try any of our Foolish newsletters today, free for 30 days.

Longtime Fool contributor Rick Munarriz is a fan of toppers. He does not own shares in any of the stocks in this column, except for Netflix. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.