Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Chinese online infotainer Sohu.com (Nasdaq: SOHU) are soaring 14% above last Friday's closing price in intraday trading.

So what: The third quarter was good to Sohu, as shown by a dramatic beat-and-raise report. Gaming revenue improved by 25% year-over-year, and Sohu's digital video services are "gaining significant traction" in China.

Now what: Sohu is roaring back from a summer of discontent, seemingly intent on proving all the critics wrong. After today's pop, share prices are back where they were a year ago. Chinese consumers are warming up to online content very quickly in general and surprisingly so at the moment, and Sohu's good news should extend into similarly fruitful tidings for rivals SINA (Nasdaq: SINA) and NetEase (Nasdaq: NTES), both of which are due to report earnings in mid-November.

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Fool contributor Anders Bylund holds no position in any of the companies discussed here. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool is investors writing for investors.