You know the online travel biz is changing when news of the breakup between a major air carrier and a major dot-com travel survivor fails to generate much interest on the Street. After all, we're talking about Priceline
Today, we found out that Priceline and Minnesota-based shuttle-to-the-tundra Northwest Airlines
So why the lack of action? There are a few reasons. First off, Priceline management is confident that it can make up any Northwest losses with other airline bookings. But a more important factor is the paradigmatic shift that's crept through the online travel biz. Gone are the heady days when the original dot-coms made headlines simply by providing a clearinghouse for comparison-shopping. That's good news, because as time has passed, it's become increasingly easy for just about anyone to provide price comps.
Today's bargain hunters have their pick of dozens of price-trolling services, from Mobissimo.com to swappin' sardineTravelzoo
To judge by recent results, Priceline is doing a good job in this brave new world. Sometimes, no news is indeed good news. And the market's reaction to today's split looks like a prime example.
For related Foolishness:
- Check out InterActive's rebound.
- Investment or sardine? Know the difference.
- Refresh yourself with Priceline's new math.
Priceline's staying power and the possibility that a bigger fish will acquire it are two reasons that Fool co-founder David Gardner made it a pick for Motley Fool Stock Advisor . Subscribe today for six months without risk.