Logan's Roadhouse is ready to give Wall Street a second chance.
The casual steakhouse chain is filing to go public this morning, just four years after former parent CBRL Group
Logan's Roadhouse originally went public in 1995, on the heels of a healthy investing appetite for casual steakhouses after the initial success of Outback and Lone Star Steakhouse in the early 1990s. CBRL Group eventually acquired Logan's to give its flagship Cracker Barrel concept a younger sibling with a juicy upside based on expansion.
It didn't exactly pan out that way. The past decade hasn't been kind to the niche. All three of the chains went private in 2006 and 2007, leaving Texas Roadhouse
Logan's Roadhouse hopes to change that. It will go public as LRI Holdings, branded with the ticker symbol LGNS if it's able to pull off the offering.
The chain is timing its return perfectly, as consumers return to affordable table service and comfort food with the economy showing a few signs of life.
It's also a good time to fill the growing void in eatery stocks. CKE Restaurants
There hasn't been much of an IPO pipeline to replenish the departing ones. Online dining reservations specialist OpenTable
Logan's Roadhouse posted a meager profit of $6.2 million through the first three quarters of its 2010 fiscal year, but that's a relative victory. It had posted losses in its three previous fiscal years.
Revenue was up 3% to $416 million during the past three quarters, but same-store sales are off by a reasonable 1.3%.
Rival Texas Roadhouse is holding up a little better. It's a bit larger, growing a little faster, and hasn't lost track of its profitability. However, a stagnant private company with an infusion of IPO capital can sometimes get back on track with money to expand and promote its concept.
We'll have to see how Mr. Market prices this offering. Given the shaky IPO market and Logan's Roadhouse's uninspiring financials, investors are likely to get in at a bargain price if this deal actually goes through.
What private company would you like to see go public in 2010? Share your answer in the comments box below.
Longtime Fool contributor Rick Munarriz is a fan of new stocks, and has even recommended several fresh IPOs to Rule Breakers newsletter readers in the past. He does own shares in CBRL Group. The Fool has a disclosure policy.