Storage solutions specialist EMC
The trimming should be done by the end of 2007, and management estimates that it will incur up to $175 million in related restructuring costs. It's not a simple cost-cutting measure, though swelling operational costs certainly justify some of that. The idea is to present customers with "a more unified experience," or in other words, make it easier to interact with EMC as a large supplier of multiple services and systems. Long-term, the thinking goes, that should lead to larger contracts and more loyal customers.
Virtual machine expert VMware will continue to operate as an independent subsidiary, and will go untouched by the decimation going on around it. That segment has its hands full with competition from Microsoft
EMC used to be a simple company to classify: storage solutions, 24/7. The competition was pretty much Hitachi
It's a wide net to cast, and a bold, take-no-prisoners strategy to follow. Tucci sees EMC's greatest competitive advantage in the "unified information infrastructure" it can provide, with everything from disk arrays and storage management software to document management backends and security and authentication services, all under one corporate umbrella.
The stock has largely traded sideways since 2003, but if these strategies play out as planned, EMC could be on the brink of some breathtaking growth. Color me intrigued.