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Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.
The Motley Fool, LLC (“The Motley Fool,” “TMF,” “we,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect and use your data, the purposes for which we use it, as well as your rights and responsibilities regarding your personal information.
This Policy applies to personal information you provide when you visit our websites (“Sites”) or use, purchase, or receive products and services through the Sites (collectively, the “Services”). Our Services are intended for users in the United States. By using our Sites and providing personal data, you consent to its processing in the United States under applicable laws.
You are not required to supply any of the personal information that we request. However, failure to supply any of the personal information that we request may result in our being unable to open or maintain your account, provide Services to you, complete a transaction or deal with other matters that arise.
1. The Types and Categories of Personal Information We Collect
The Motley Fool collects personal information to provide our Services, comply with legal obligations, promote our business interests, and for the other purposes described in this Policy. In the course of our business operations, we generally collect the following types and categories of personal information:
Personal Information:
2. Technical Data
When you access the Sites or use our Services, we automatically collect certain technical information. This information helps us operate, secure, optimize, and improve our systems. The types of technical data we collect may include:
Usage and Device Data. When you access and use the Sites, we automatically collect details of your access to and use of the Sites, including traffic data, usage logs and other communication data, and the resources that you access and use on or through the Sites (e.g., browsing history, search history). We may also collect information about your device and internet connection, including the device’s unique identifier (e.g., device type, IMEI, Wi-Fi MAC, IP address), operating system, browser type, and mobile network information. The Sites may collect “diagnostic” data related to your use of the Sites, such as crash data and logs, performance data (e.g., launch time, hang rate, or energy use), and any other data collected for the purposes of measuring technical diagnostics.
Cookies and Tracking Data. We use “cookies” and other tracking technologies within the Sites. A cookie is a small file placed on your device. It may be possible to refuse to accept cookies by activating the appropriate setting on your device. However, if you select this setting, some parts of the Sites may become inaccessible or not function properly. In addition, the Sites may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to analyze data on your use of the Sites (e.g., recording the popularity of certain content and verifying system and server integrity). The Sites may collect data about the advertisements you have seen or engaged.
Sites Monitoring. Please be aware that we, and our service providers and partners, use cookies and other tracking technologies within the Sites to monitor and record any and all activities and communications to, from, and on the Sites in order to safeguard, improve, and analyze usage of the Sites, for marketing, and for the other purposes listed in this Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such monitoring and recording by us and our service providers and partners.
Non-Cookie Technologies. Our Sites may deploy “Non-Cookie Technologies” to support our digital advertising programs. These technologies often include browser cache, locally stored objects, or the creation of a statistical identifier (often called a “fingerprint”) wherein an identifier, much like a cookie identifier, is calculated based on the characteristics of a browser or device that distinguishes it from other browsers or devices. These identifiers are calculated either from the data your browser or device shares automatically with the Sites or with additional data specifically requested from your browser or device. For more information, see https://thenai.org/wp-content/uploads/2021/07/NAI_BeyondCookies_NL.pdf.
3. Sources of Information
We collect the personal information identified herein directly from you when you use our Services, through automated means when you are using the Sites, and from third parties, as follows:
First Party / Direct Collection. We collect personal information directly from you when you use our Services (e.g., registering accounts, completing purchases, signing up for subscriptions), when you provide a User Submission (as defined below), or whenever you directly engage with us, such as when you attend our member events or otherwise contact us.
Automated Collection. As described above, we may collect information and data, such as usage data and cookies, through automated means when you use the Sites (see “Technical Data” above).
Third-Party Sources. We collect personal information from third parties, such as publicly available databases, social networking providers, advertising companies, data enrichment providers, our service providers, and third-party references.
4. How We Use your Information/Purpose of Collection
We may use the personal information we collect about you to provide you with our Services, comply with our legal obligations, and promote our business interests.
For the avoidance of doubt, you hereby agree that The Motley Fool may contact you by any means, including SMS/text message and email (including through the use of autodialing systems and services), to provide information regarding a product order or similar information related to a commercial transaction. You may opt out of receiving email and SMS/text messages from us at any time by following the instructions provided in those messages or by contacting us directly.
5. Sharing Information/Third Party Disclosures
We share your personal information as described below and in this Privacy Policy, and as permitted by applicable law.
If you engage in a transaction with TMF that requires us to share your personal information with a service provider or third party, you consent to and authorize TMF to disclose your information to the relevant service provider or third party as necessary.
6. Social Media/Platform Data Rights.
We may engage with you on various social media platforms (e.g., Facebook, Twitter, Pinterest, Instagram). If you contact us on a social media platform for customer support or for other reasons, we may contact you via the social media’s direct message tools. Those communications to and from us are governed by this Privacy Policy. However, your use of a social media platform is also subject to the policies and terms of the relevant social media platform. Certain social media platforms may also automatically provide us with your personal information, the information we receive will depend on the terms that govern your use of the social media platform(s) and any privacy settings you may have set. The Sites includes social media features and widgets (e.g., the “Facebook Like” button, the “Share This” button) or interactive mini-programs that run on the Sites. These features may collect your IP address and which Sites page you are accessing and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Sites. Your interactions with these features are governed by the privacy statement of the relevant social media platform that provides them.
According to the terms and conditions governing certain social media platforms, you may request that the information, data, or other content we obtain from or through the social media platform (“Platform Data”) be deleted or modified through the platform’s data deletion request systems. We may also delete Platform Data if requested by the social media platform.
7. Data Retention and Localization
The period we retain your personal information depends on the purpose for which it is processed. For example, we retain personal information for as long as necessary to provide our Services, facilitate requested transactions, comply with legal obligations, engage in marketing activities, and protect our legal or business interests. In all other cases, we retain your personal information only as long as needed to fulfill the purposes described in this Privacy Policy.
TMF is based in the United States, and the personal information we collect and process is retained and stored in the United States. We also use service providers that may store personal information on our behalf in the United States or other countries. Please note that the United States and these other countries may not offer the same level of data protection as your country or jurisdiction of residence. When your information is transferred, it may be accessible to local government authorities under applicable laws and regulations. By providing us with your personal information, you acknowledge and agree that it may be transferred to and stored in the United States and other countries as described.
8. Security
We are committed to protecting the security of your personal information and use a variety of security technologies and procedures to help prevent unauthorized access, use, or disclosure. However, we cannot guarantee absolute security. We are not responsible for the security of personal information transmitted to the Sites or Services over networks we do not control, such as the internet or wireless networks. You provide such information at your own risk. To the extent permitted by law, we are not liable for any incident or event compromising the confidentiality, integrity, or security of your personal information caused by a third party.
The safety of your personal information also depends on you. If you use a username and password to access our Services, you are responsible for maintaining their confidentiality and security. Please notify us immediately if you believe your credentials have been compromised.
You acknowledge and agree that, if legally required, we may contact you via email or other electronic communications to notify you of any data security incident involving your personal information.
9. Links to Other Websites; Your Direct Third-Party Disclosures
Our Sites may include links to third-party websites or allow you to provide information directly to third parties (such as credit card processors). This Privacy Policy does not apply to these third-party websites or organizations. You assume all privacy, security, and other risks associated with providing any data, including personal information, to third parties through our Services. For information about how third parties handle your data, please refer to their respective privacy statements.
10. Data Subjects’ Privacy Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information. TMF is committed to honoring these rights in accordance with applicable law. You may contact us with questions or to exercise any of the rights listed below at [email protected].
You can also exercise the rights listed above at any time by filling out this form. We may need to verify your identity before processing your request. We will respond in accordance with applicable law.
If we deny your request to exercise your privacy rights, you may have the right to appeal our decision. For details on how to submit an appeal, please see the "Right to Appeal” section below.
11. Appeals Process and Complaints
If we deny your request regarding your personal information, you may have the right to appeal our decision. To submit a privacy rights decision appeal, please email us at [email protected] with the subject line “ATTN: Privacy Appeals.” In your email, please describe the nature of your original request and the reason you are requesting a review. We will review your appeal and respond within 10 business days.
For U.S. Users: If your appeal is denied, or if you have concerns about how we handle your personal information, you may contact your state Attorney General or other relevant authority. For more information on how to contact your state Attorney General, please visit the official website of your state’s Attorney General’s office.
For Users Outside the U.S.: If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority for further assistance.
12. Your Responsibilities
You agree to provide us with accurate and reliable information that is relevant to our relationship and in compliance with all applicable data protection laws and regulations. You must not disclose any personal information that would violate another person’s privacy rights or privileges.
If you provide personal information to TMF—including information about a third party—you represent and warrant that you have the full right and authority to do so, and that TMF’s use and processing of this information as described in this Policy will not violate anyone’s rights, including privacy rights.
You agree to fully indemnify The Motley Fool against any claims, harm, or damages that may result from your provision of personal information (including information about third parties) to TMF.
13. European Users
If you are visiting our Sites from the European Economic Area (EEA), the United Kingdom, or certain other European jurisdictions, the following information applies in addition to the rest of this Privacy Policy.
For the purposes of EEA data protection law, the data controller is: The Motley Fool, LLC 2000 Duke Street, Alexandria, VA 22314, USA ([email protected]). As noted above (see Data Retention and Localization), the personal data we collect from you may be transferred to and stored at a location outside the EEA, including in the United States, which may not offer the same level of data protection as your home country.
When we transfer your information outside the EEA, we will take all reasonably necessary steps to ensure your data is protected by appropriate safeguards—such as relying on recognized legal adequacy mechanisms—and that it is processed securely and in accordance with this Privacy Policy.
Legal Basis for Processing: The Motley Fool collects and processes your personal data under one or more of the following legal bases, as permitted by applicable law:
14. Do Not Track Signals
Some web browsers may transmit “Do Not Track” (DNT) signals to websites you visit. Because there is variation in how browsers implement and activate this feature, it is not always clear whether users intend for these signals to be sent, or whether they are even aware of them. Unless otherwise required by law, we take action at our sole discretion in response to these signals.
15. Children’s Privacy
Our Sites and Services are not directed to, nor intended for use by, individuals under the age of 16. We do not knowingly collect personal information from anyone under 16. If you are under 16, please do not provide any personal information on this Sites or through our Services.
If we become aware that we have collected personal information from an individual under 16 without appropriate consent, we will take steps to delete that information as soon as possible. If you believe that we might have any information from or about a person under 16, please contact us at [email protected].
By using this Sites, you confirm that you are at least 16 years old. If you are under 16, you may not use our Sites or Services.
16. User Submissions
We offer you the ability to submit comments and opinions about our content (such as articles and databases) and to post content in our discussion forums (collectively, “User Submissions”). You may also provide us with feedback on our business or the quality of our Services (“Feedback”).
Please be aware that any information or content you post on the Sites may be visible to other users, accessible through our social media platforms, and indexed by third-party search engines. Third parties may also download, share, or repost your User Submissions and Feedback to other websites or platforms. For your privacy and security, we recommend that you do not include any information in your posts or feedback that you wish to keep confidential.
Publicly posting information on the Sites is entirely voluntary, so please carefully consider what you choose to share.
17. Marketing Preferences
You may, at any time, opt-out of receiving email marketing communications from us by: (i) checking and updating your contact details within your account page or (ii) selecting the “unsubscribe” link at the end of all our marketing and promotional update communications to you.
If you are paying for one of our Services, please note that clicking the “unsubscribe” link will not cancel your paid subscriptions, but it is likely to affect deliverability of your newsletter messages, announcements, or other product related communications. If you purchase products or services from us, or if you register for an account with us, we may contact you to confirm your purchase, subscription, or registration, or to provide you with information about its terms or features. You may wish to keep these transactional or relationship emails, to help you use our products and services. You may also voluntarily join our Text Alert program, see here for more information and how to exercise your choices.
18. Cookies and Web Advertising Preferences
You can always modify your browser so as not to accept cookies or to notify you when cookies are sent to it. For more information about cookies including removing any or all of your cookies, please visit http://www.allaboutcookies.org.
Also, if you would like to remove the Google Analytics and DoubleClick cookies, please go to http://tools.google.com/dlpage/gaoptout and http://www.google.com/ads/preferences/plugin/ respectively. You should be aware that this will affect your Google cookies on all sites, and not just ours.
Some of our sites are affiliated with AdThrive, an advertising partner. They, and others, use cookies collected from a variety of sites to gather data about visitors. You can view, delete or add interest categories associated with your browser by visiting: https://adssettings.google.com.
This Site is affiliated with Publisher First, Inc. dba Freestar ("Freestar") for the purposes of placing advertising on the Site, and Freestar will collect and use specific data for advertising purposes. To learn more about Freestar's data usage, click here.
19. Updating Your Information
It is important that the personal information you provide to us remains accurate and up to date. You can review, update, or modify your personal information, including your profile and contact details, at any time by logging into your TMF account.
To request deletion of your personal information or your TMF account, please submit this form.
20. Changes to this Policy
We may update this Privacy Statement from time to time. Please review it periodically to stay informed about your rights and any changes, and refer to the “Effective Date” or “Last Updated” date below. If we make substantive changes, we will notify you by email or through a notice on our Sites.
21. Contact Us
If you have questions regarding this Privacy Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us at: [email protected], or write to Data Protection Officer, The Motley Fool, LLC, 2000 Duke Street, Alexandria, VA 22314.
Effective Date: November 21, 2025