Here's a new way to try to get your kids to eat their broccoli: Wrap it in the golden arches packaging of McDonald's
Researchers presented several dozen children with a taste test, offering them various foods such as carrots, milk, and apple juice in both unmarked and McDonald's-branded wrappers. As you might expect, the McDonald's-branded foods received uniformly higher marks.
Think about what this means. It shows how powerful brands can be in our minds. A mere brand label can affect how we perceive something. According to the study, the children's perception of taste was "physically altered by the branding."
Keep this study in mind the next time you consider a purchase. If you find your eyes drawn to a Lexus, ask yourself whether it's really a better car for you than, say, a Toyota. Both car brands come from the same company, Toyota. But one might be trading more than the other on its brand value.
Marketing to kids
Also at issue here is how powerfully food and drink companies can attract young eaters and imbibers via their brands and advertising. If you find yourself worried about this, take some comfort in the fact that 11 leading food and drink companies recently announced new, self-imposed restrictions on marketing to children under age 12. Coincidentally (wink, wink), that announcement was made shortly before the Federal Trade Commission met to discuss limits on marketing food and drinks to children.
Makers of a variety of products have agreed to these restrictions. Beverage companies Coca-Cola
Here are some other Fool articles that focus on the power of branding:
If you'd like to invest in companies with powerful brands, check out our Motley Fool Stock Advisor newsletter (you can try it for free). In it, Fool co-founders David and Tom Gardner recommend several impressive companies each month. For help in discovering some of tomorrow's big brands, consider test-driving (for free) our Rule Breakers newsletter.
Longtime Fool contributor Selena Maranjian owns shares of Coca-Cola, PepsiCo, and McDonald's. She was surprised to learn recently that lions have oily fur. Coca-Cola is a Motley Fool Inside Value recommendation. Try any of our investing services free for 30 days. The Motley Fool is Fools writing for Fools.
More from The Motley Fool
The 3 Top Performing Restaurant Stocks of 2017
It has been a tough year for many chains, but not all stocks are created equal.
McDonald's New Value Menu Keeps the Pressure on Rivals
The fast-food giant hopes an aggressive value offering will help it steal more market share in 2018.
Why McDonald's Is Bringing Back the Dollar Value Menu
Menu items priced at $1, $2, and $3 will be available at the burger giant's U.S. locations come January. Here's why McDonald's had to revert to dollar menu tactics despite its recent success.