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Mars makes some of the most popular chocolate candies in the world. It’s dedication for secrecy rivals Willy Wonka. Joelle Glen Brenner, author of the book The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, shares why secrecy is such a crucial ingredient in the industry.

Intel falls on a big drop in its data center business. Netflix reports its weakest subscriber growth in 4 years. Tesla reports its 5th consecutive quarter of profitability. Southwest Airlines rises despite reporting its biggest loss ever. Chipotle falls despite a surge in digital sales. Procter & Gamble hits an all-time high. Boston Beer gets a big boost from hard seltzer and Twisted Tea. Coca-Cola reports better-than-expected profits. Quibi calls it quits. And Jack in the Box serves up chicken-scented face masks. Motley Fool analysts Ron Gross and Jason Moser discuss those stories, weigh in on some recent dividend hikes, and share two stocks on their radar: Ameris Bancorp and CRISPR Therapeutics. Plus, corporate governance expert and film critic Nell Minow shares some surprising insights on the state of the movie business.

The overwhelming majority of small businesses in America are one-person operations. Unfortunately, there are aspects to running a business that even prepared minds don’t think of. Laura Adams, personal finance expert and author of Money-Smart Solopreneur: A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers, shares the most common mistake people make when starting a new business.

Apple unveils its new iPhones. Fastly falls on TikTok concerns. United Airlines CEO predicts flying won’t return to normal until 2024. Amazon reports that third-party sellers brought in $3.5 billion on Prime Day. Intuitive Surgical deals with headwinds from the pandemic. Johnson & Johnson pauses its COVID vaccine trial. Disney restructures its business around streaming. Coca-Cola pulls the plug on Tab. And Edge Innovations makes robot dolphins a reality. Motley Fool analysts Ron Gross and Jason Moser discuss those stories and share two stocks on their radar: Visteon and Bed Bath & Beyond. Plus, Common Sense Media Founder Jim Steyer talks social media and the shifting technology landscape.

Even before he became CEO of Apple, Tim Cook was known as a steady operator who was both thoughtful and, at times, cautious. Best-selling author Leander Kahney shares how joining Apple in the late 1990s might have been the biggest risk Tim Cook has taken in his professional life.

Roku and Netflix rise on upgrades. AT&T prepares to sell DirecTV at a steep loss. Movie theater stocks AMC, Cinemark, and Cineworld tumble on news that Cineworld is closing all cinemas in the U.S. and U.K. IBM spins off its legacy business. AMD gets serious about acquiring chip maker Xilinx. Domino’s dips due to rising cheese costs. Software company Alteryx surges on a boost in guidance. Costco reports big sales numbers for September. And Apple and Amazon get primed for big events. Motley Fool analysts Ron Gross and Jason Moser discuss those stories and share two stocks on their radar: Equinix and EXP World Holdings. Plus, management consultant Roger Martin shares insights from his book, When More Is Not Better: Overcoming America’s Obsession with Economic Efficiency.

Ever buy a ticket to something, not enjoy yourself, and stay anyway? Sunk costs can be a powerful force, but Professor Richard Nisbett says the smarter move is to resist them and walk out.

The market reacts to news that President Trump has tested positive for COVID-19. The Labor Department reports slowing jobs growth. Bed Bath & Beyond soars on surprising earnings. Twilio hits a new high. Pepsi gets a boost from snacks. McCormick serves up strong earnings and a stock split. Popeye’s gets into the chocolate-stuffed beignet business. And the Supreme Court of Ireland rules that Subway bread isn’t really bread. Motley Fool analysts Andy Cross and Ron Gross discuss those stores and share two stocks on their radar: Union Pacific and Rocket Companies. Plus, journalist Matthew Yglesias talks about his new book, One Billion Americans: The Case for Thinking Bigger.

Financial jargon can make even the smartest people feel stupid. Jason Zweig, longtime columnist for The Wall Street Journal, shares his insights into why it works and how to get around it.