MediaAlpha(NYSE) MAX

MediaAlpha, Inc. operates an innovative technology platform that connects insurance carriers with high-intent consumers. The company focuses on the insurance sector, facilitating customer acquisition in property and casualty (P&C), health, and life insurance. Their platform is designed to be real-time, programmatic, and results-driven, offering transparency and efficiency in a historically opaque market.

Products and Services

An online customer acquisition platform for insurance carriers in P&C, health, and life insurance.

Consumer Referrals, offering data-driven insights to maximize customer acquisition efficiency.

Targeting and pricing tools that utilize over 35 consumer attributes for customized strategies.

Self-service web interface for partners to manage acquisition strategies with transparency.

Predictive analytics algorithms to enhance customer acquisition and lifetime value predictions.

What Makes MediaAlpha, Inc. Special

MediaAlpha's differentiation lies in its transparent and programmatic platform, which allows for granular customer targeting and efficient acquisition spending. The comprehensive data science capabilities provide partners with precise customer valuation, offering a more informed decision-making process than traditional black-box methods.

Five Things You Need to Know

MediaAlpha, Inc. facilitated $593.4 million in Transaction Value in 2023, with revenue of $388.1 million.

The platform serves over 920 insurance partners and generated approximately 99 million Consumer Referrals in 2023.

High-intent consumers shopped for insurance over 400 million times on the company's platform in 2023.

The company's business model allows for capital-efficient growth, driven primarily by internally generated cash flow.

MediaAlpha maintains strong relationships with top-tier insurance carriers, including 15 of the top 20 auto insurers by spend.